TikTok
Objective
The aim of BringBag was to:
introduce its brand new, sustainable product to the Hungarian market,
build awareness for a completely new brand,
test the effectiveness of messages and visual content on a real audience,
and sell the first batch of 400 units in the launch phase – without any other media or PR appearances, solely through social media video campaigns.
Strategy
Precise definition of target audience
The campaign focused on urban, environmentally conscious young people aged 18–35 – mainly women, for whom the neatness of their home, sustainability, and aesthetically pleasing, practical accessories purchased based on impulses from TikTok are important.
Short-form video campaign on TikTok and Meta
We produced 15 short-form videos, using various visual and verbal hooks, building on problem awareness.
The videos prominently featured a relevant everyday problem for the target audience (“the kitchen is once again full of jars”), followed by the solution – BringBag, with authentic narration, quick cuts, and an aesthetic product presentation.
Large-scale ad testing
We placed advertising behind the videos at a campaign level, monitoring engagement, CTR, and purchase conversions. We optimized spend and targeting daily to reach the best-performing creatives as quickly as possible.
Why did it work?
Relevant problem, real solution: The content reflected a genuine, current issue (2024 refund regulations) that almost everyone could immediately relate to.
Platform-native content: The videos were built on TikTok's unique dynamics – they were not advertisement-like, but honest, informative, and entertaining.
Fast iteration and testing: The rapid trial of various hooks and styles allowed us to see within a few days what worked, and we allocated spending accordingly.
Excellent value-for-money product: The BringBag itself is visually appealing, affordable, and solves a bothersome everyday problem – it didn’t need to be “over-explained”.
Lessons learned
TikTok advertising is suitable not only for direct sales, but also for **brand building if the product and message educate and resonate with the target audience at the same time.
A well-articulated problem, good timing + aesthetic solution in visual form = exceptionally strong conversion.
For brands launching with limited stock, the combination of rapid short-form content creation + ad testing may be the most cost-effective starting strategy.
A good product and good creative can sell on their own – there hadn’t been an influencer campaign or PR article on the website yet, yet we achieved sold out results.
